This partnership signifies a major step in the direction of international enlargement for TVS Motor Firm, leveraging Emil Frey’s in depth distribution community and deep market insights in Europe, it added.
“This strategic alliance with Emil Frey is a vital step in our international enlargement technique. Europe will probably be a key marketplace for us, and thru this partnership, we goal to deliver our cutting-edge merchandise nearer to European prospects,” TVS Motor Firm MD Sudarshan Venu mentioned.
In having a accomplice like Emil Frey, there’s a coming collectively of two century outdated, pedigreed organisations, each pushed by shared values of accountable and sustainable mobility and customer support, he added.
Emil Frey is among the many largest car importers and retailers in Europe, serving many main automotive manufacturers throughout the area.
As a part of the partnership, Emil Frey Group entities will take cost of the distribution of TVS merchandise in chosen international locations, utilising their gross sales, advertising and marketing, and repair networks. Among the many TVS merchandise being made obtainable in Europe will probably be Jupiter 125, NTORQ, Raider, iQube S, Ronin, Apache RR 310, and Apache RTR 310.
TVS Motor merchandise are already offered in 80-plus international locations spanning the geographies of Asia, Africa and Latin America. Exports comprise practically 25 per cent of the corporate’s enterprise as of first half of the present fiscal.