Skoda to tweak merchandise, market technique forward of compact SUV launch

As Skoda Auto India prepares to enter the excessive quantity, aggressive compact SUV market in H1 of 2025, the Czech carmaker is seeking to tweak its product and go-to-market technique, Petr Janeba, the corporate’s model director, instructed ET.

The upcoming mannequin will play an important position within the Volkswagen Group model’s goal to cross the 100,000 unit a 12 months gross sales milestone by 2026 and attain 5% market share by finish of the last decade. Skoda Auto India bought 48,755 autos in 2023 after file gross sales of 53,721 models in 2022.

“One wants to enhance with each product launch, no one is ideal. We most likely have to deliver way more options within the automotive like a 360-degree digicam, panoramic sunroof, superior driver help systems–many of those have now develop into customary. There’s additionally a variety of homework to be performed,” stated Janeba, who joined Indian operations final month.

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