My India First

My India First

Samsung, Xiaomi high India’s flat-growing smartphone market in Q3 2023

India’s smartphone shipments remained stagnant within the third quarter of 2023 (July-September), in response to the month-to-month India smartphone tracker by Counterpoint. Whereas Samsung and Xiaomi topped the market, Apple, throughout this era, recorded its highest-ever smartphone shipments in 1 / 4.
Samsung maintained its main place with a 17.2% market share, pushed by the success of its A and M collection.Samsung’s methods included an aggressive push in offline gross sales, a concentrate on the premium phase, and innovation.
Xiaomi adopted carefully with a 16.6% market share, steered to be pushed by robust demand for its Redmi 12 collection and profitable offline growth. Xiaomi’s 5G choices within the price range phase helped it retain its place regardless of a fall in market share.
Vivo ranked third, recording an 11% year-on-year progress and having a 15.9% market share owing to its robust offline presence and concentrate on the mid-premium phase that drives demand for its smartphones. Then, there’s Realme, coming within the fourth place with a market share of 14.4%. Oppo constituted 9.8% of the market, whereas different manufacturers, together with Transsion manufacturers, which owns one of many fastest-growing manufacturers having a 41% YoY progress, account for 26.1% of the market.
OnePlus led the inexpensive premium phase with a 29% share.
Moreover, manufacturers reminiscent of Nokia, Motorola, realme, and Google skilled progress throughout this era.
Inexpensive 4G function telephones accounted for 32% of all function telephone shipments in Q3 2023.
Apple data highest-ever shipments in India
In Q3 2023, Apple skilled a 34% year-on-year progress and shipped greater than 2.5 million models, which is its greatest quarter in India thus far. The market analysis agency notes that the development of premiumisation in India’s smartphone market is proving to be advantageous for Apple, as the corporate launched iPhone 15 collection within the quarter .
Greater than half the shipments in Q3 consisted of 5G smartphones
Within the third quarter of 2023, 53% of smartphone shipments consisted of 5G units, with the Rs 10,000 to Rs 15,000 value vary exhibiting important progress. The ultra-premium phase, with units priced increased than Rs 45,000, grew by 44% in comparison with the earlier yr, fueled by financing choices. Foldable smartphones, too, have gotten common amongst shoppers within the ultra-premium phase.



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