Gross sales rose by a modest 2% through the month, hemmed in by a excessive year-earlier base which noticed sturdy post-pandemic pent-up demand. Whereas demand for SUVs remained sturdy amid new launches, there continued to be some strain on gross sales on entry-level automobiles. Senior business executives, nevertheless, are optimistic that the demand momentum will maintain and raise gross sales this festive season.
Shashank Srivastava, senior government officer (advertising and gross sales) at Maruti Suzuki, mentioned month-to-month gross sales of passenger autos reported the all-time efficiency for the ninth straight month in September. Half yearly gross sales too crossed the two-million miark for the primary time as client demand remained buoyant.
“Three components supported dispatches. The festive season has began off nicely with Onam in Kerala and Ganesh Chaturthi in Maharashtra. Bookings and enquiries stay wholesome. With semiconductor scarcity easing, automakers have additionally been capable of ramp up manufacturing and construct shares for deliveries throughout Dussehra and Diwali,” Srivastava mentioned.
Maruti bought 150,812 items final month, a 1.6% rise from 148,380 autos bought a yr earlier. The corporate bought greater than one million autos for the primary time in a half yr. Hyundai Motor India (HMIL) and Mahindra & Mahindra (M&M) additionally reported report month-to-month gross sales in September. Tarun Garg, chief working officer (COO), Hyundai Motor India mentioned, “In September 2023, HMIL achieved its highest ever complete month-to-month gross sales since inception marking a key milestone within the model’s historical past. The continuing festive season has resulted in a powerful gross sales momentum, serving to us obtain greater than 9% progress YoY in gross sales in September.” The Korean automaker bought 54,241 PVs final month.Garg mentioned Hyundai bought 80,000 bookings for its micro SUV, Exter. About two-thirds of its September gross sales got here from SUVs, an increase from 54% in first half of calendar yr. Mahindra’s gross sales quantity jumped by a fifth to 41,267 items in September.