My India First

My India First

Maruti Suzuki: Maruti bets huge on SUVs amid rising demand

Maruti Suzuki India is gearing up for a powerful SUV push with a minimum of six out of ten new fashions deliberate for the subsequent three years beginning FY25 being sports activities utility autos (SUVs), reinforcing the Japanese carmaker’s robust intent to sharpen deal with the car physique kind amid a speedy shift in purchaser desire.

The brand new launches will increase the mannequin line-up on the maker of Grand Vitara and Brezza SUVs to about 30, mentioned folks aware of the corporate’s plans. This would be the first main step by Suzuki Motor’s Indian subsidiary to double annual manufacturing to 4 million autos by the flip of the last decade.

By new SUV introduction and rising gross sales of current SUV fashions, India’s largest carmaker goals to promote 540,000-560,000 SUVs in FY26 in contrast with an estimated 440,000 models this fiscal.

A spokesperson for Maruti Suzuki mentioned the corporate “would not give any steering on future fashions.”

Mirroring the technique it as soon as adopted within the passenger automotive market of straddling all segments with fashions at a number of worth factors, Maruti is prone to cowl “all white house” within the SUV section together with micro SUVs, compact SUVs, and compact electrical SUVs in addition to two new four-metre SUV fashions, which will likely be pitted in opposition to Mahindra & Mahindra’s bestselling XUV700 mannequin, mentioned one of many individuals conscious of the corporate’s plans.

Within the works are 4 EVs with the primary set to be the corporate’s debut electrical SUV with an anticipated launch this October. To be positioned within the premium finish of the market, the mannequin is prone to be priced between ₹20 and ₹25 lakh. This will likely be adopted by a seven-seater electrical SUV in March 2025, a small EV in Might 2026 and an electrical MPV spinoff of its maiden e-SUV in October 2026.

Maruti can be creating a micro-SUV, a small SUV and a three-row MPV which are prone to go on sale someday in FY26 and FY27, mentioned the folks cited above.

Maruti can be making ready to launch a brand new era Swift/Dzire, Fronx facelift and new era Baleno in 2024, 2025 and 2026, respectively. A lot of the fashions priced as much as ₹12 lakh will even be supplied with Suzuki’s inexpensive hybrid expertise which is at the moment underneath improvement.

“With electrification catching tempo, all the brand new era fashions from Maruti’s current lineup may have a hybrid choice at the same time as the corporate continues to pursue pure EVs,” a second individual mentioned.

Share of SUVs in India’s passenger car market climbed to 53% in December 2023 from 44% a 12 months earlier. Sturdy demand for autos with excessive floor clearance and excessive seating stance coupled with launches of recent SUV fashions helped Maruti develop the share of SUVs in its general gross sales to 25% in December 2023 from lower than 10% two years in the past. To make sure, apart from the Jimny which was pitted in opposition to the Mahindra Thar and hasn’t taken off, most of its new launches within the section have added to general volumes.

The upper share of SUVs has helped the corporate increase its common realization per unit and help margins regardless of rising reductions, confirmed ETIG evaluation.

It has improved Maruti’s common promoting worth by 6.6% to ₹6.6 lakh per car. Consequently, the working margin earlier than depreciation and amortisation (Ebitda margin) expanded by 198 foundation factors to 11.7% although the common low cost per car elevated by ₹5,000 year-on-year to ₹23,300 within the December quarter.

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