In proportion phrases, gross sales rose by a modest 2% throughout the month, hemmed in by a excessive year-earlier base which noticed strong post-pandemic pent-up demand. Firms largely report wholesale dispatches from crops to dealerships and never retail gross sales to clients.
Whereas demand for sport-utility automobiles remained strong amid a spate of latest launches, there continued to be some stress on gross sales on entry-level vehicles. Senior business executives, nevertheless, are optimistic that the demand momentum will maintain and carry gross sales throughout segments this festive season.
Shashank Srivastava, senior government officer (advertising and gross sales) at market chief Maruti Suzuki mentioned month-to-month gross sales of passenger automobiles reported the all-time efficiency for the ninth straight month in September.
Half yearly gross sales too crossed the two-million mark for the primary time as client demand remained buoyant.
“Three elements supported dispatches. The festive season has began off properly with Onam in Kerala and Ganesh Chaturthi in Maharashtra. Bookings and enquiries stay wholesome. With semiconductor scarcity easing, automakers have additionally been in a position to ramp up manufacturing and construct shares for deliveries throughout Dussehra and Diwali,” Srivastava mentioned. The Suzuki Motor Corp. unit bought 150,812 models final month, a 1.6% rise from 148,380 automobiles bought a yr earlier. The corporate, in reality, bought greater than one million automobiles for the primary time in a half yr, aided by demand for its vary of SUVs Fronx, Jimny, Brezza and Grand Vitara.Rivals Hyundai Motor India and Mahindra & Mahindra (M&M) additionally reported file month-to-month gross sales in September. Tarun Garg, chief working officer (COO), Hyundai Motor India mentioned, “In September 2023, HMIL achieved its highest ever complete month-to-month gross sales since inception marking a key milestone within the model’s historical past. The continued festive season has resulted in a powerful gross sales momentum, serving to us obtain greater than 9% progress YoY in home gross sales in September 2023.”
The Korean automaker bought 54,241 passenger automobiles within the Indian market final month.
Garg mentioned Hyundai has obtained round 80,000 bookings for its newest mannequin micro SUV, Exter. As a lot as two-thirds of the corporate’s September gross sales got here from SUVs, a pointy rise from 54% within the first half of the calendar yr.
Mahindra’s gross sales quantity jumped by a fifth to 41,267 models in September. Veejay Nakra, president (automotive division), M&M, “We’re excited to attain our highest-ever gross sales of SUVs for the third consecutive month. Whereas demand for our key SUV manufacturers continues to be sturdy, we’re conserving a detailed watch on the provision of semiconductors and choose elements to satisfy the sturdy festive season demand.”
Tata Motors, nevertheless, reported a 6% decline in month-to-month volumes at 44,809 automobiles in September. The corporate mentioned it had diminished provides of fashions that had been being phased out throughout the quarter to make means for subsequent era fashions, which included compact SUV Nexon and its electrical variant. “We had proactively diminished provides of the outgoing fashions this quarter to allow a easy transition to the brand new era fashions. Going ahead, with deliveries commencing of our thrilling new era merchandise, we anticipate stepped up volumes on this festive season and past,” Shailesh Chandra, managing director, Tata Motors Passenger Autos and Tata Passenger Electrical Mobility mentioned.
Atul Sood, vice chairman of gross sales, and strategic advertising at Toyota Kirloskar Motor, mentioned the corporate too is anticipating demand momentum to choose up additional going forward. “As we transfer ahead within the festive season, we expect a promising interval with demand persevering with to develop thus additional enhancing our gross sales efficiency,” he mentioned. The unit of Japan’s Toyota Motor Corp. reported home gross sales progress of 44% in September at 22,168 automobiles.
Within the industrial car phase, gross sales at Tata Motors rose 13% to 37,214 models in September. Girish Wagh, government director, Tata Motors mentioned, “M&HCV phase noticed a powerful progress of 24% over Q2 of
FY23, fuelled by continued authorities infrastructure push, strong substitute demand, and progress in core sectors, together with sustained progress from the e-commerce sector. Trying forward, persevering with infrastructure thrust by the federal government and enhancing consumption augur properly for the CV business, whereas rural demand stays to be a key monitorable, as monsoon has been beneath common.”
Within the farm tools sector, gross sales of Mahindra tractors fell 11% to 42,034 models final month. Hemant Sikka, president (FES), M&M, mentioned, “Sensible restoration in Kharif sowing with greater than 110 mn hectares and the beginning of festive fervour is predicted to carry optimistic sentiments among the many farmers. Regular rains in September have helped general monsoon to attain close to regular ranges and this can assist in Rabi sowing, particularly in Central, Northern and Western areas of the nation.”
COMPANY / SEP 2022 / SEP 2023 / % CHANGE
Maruti Suzuki – 148,380 /150,812 /1.6
Hyundai Motor India – 49,700 / 54,241 /9.13
Tata Motors – 47,654 / 44,809 / (-6)
Mahindra & Mahindra – 34,508 / 41,267 / 20
Toyota Kirloskar Motor – 15,378 / 22,168/ 44
MG Motor India – 3,808 / 5,003 / 31
Home gross sales solely