Google and a few of Europe’s largest telecom operators have reportedly referred to as on Brussels to designate iMessage as a “core” service that will require Apple to make the chat app totally appropriate with rivals. Based on a report in Monetary Occasions, in a letter despatched to the European Fee, the signatories, which embody a Google senior vice-president and the chief executives of Vodafone, Deutsche Telekom, Telefónica and Orange, claimed Apple’s service meets the qualitative thresholds of the brand new Digital Markets Act.It subsequently must be captured by the principles to “profit European customers and companies,” they wrote. They demand that it ought to be capable to join seamlessly with opponents resembling WhatsApp.
At present, solely Apple customers are capable of talk through iMessage. Firms declare that this makes its signature “blue bubble” texts a key think about retaining iPhone house owners’ loyalty, particularly amongst youthful customers. When prospects utilizing smartphones operating Google’s Android software program be a part of an iMessage chat group all of the messages change color, indicating it has defaulted to straightforward SMS.
Android customers additionally lose some performance, resembling the standard of movies and pictures. Google has lengthy sought to interrupt iMessage’s exclusivity to Apple’s {hardware}.
What the struggle blue vs inexperienced struggle is all about
The blue and inexperienced bubbles struggle between Apple and Google refers back to the ongoing debate surrounding the incompatibility of Apple’s iMessage messaging service with Android units. When iPhone customers textual content with Android customers, the messages seem in inexperienced bubbles as an alternative of the usual blue bubbles, whereas messages despatched between iPhones seem in blue bubbles.. This seemingly minor distinction has change into a supply of discontent between the 2 tech giants and has been the topic of quite a few public spats and advert campaigns.
Apple’s iMessage additionally presents a wide range of options, together with learn receipts, typing indicators, and high-quality picture and video sharing. A few of these options too don’t work seamlessly on non-Apple units. Nevertheless, these options are solely totally appropriate with different iPhones.
What Google says
Google has lengthy argued that Apple’s refusal to undertake a common messaging commonplace, resembling Wealthy Communication Companies (RCS), is anti-competitive and dangerous to customers. Google has developed its personal RCS-based messaging app, Messages, however it has not been as extensively adopted as iMessage. Google has additionally launched a number of advert campaigns criticizing Apple’s “inexperienced bubble” technique, accusing the corporate of bullying and ostracizing Android customers.
What Apple says
Apple has defended its resolution to not undertake RCS, arguing that the corporate’s precedence is to guard person privateness and knowledge safety. Apple has additionally identified that iMessage remains to be the most well-liked messaging service in the US. The corporate has not responded on to Google’s advert campaigns, however Apple CEO Tim Prepare dinner has stated that he believes iMessage is a “aggressive benefit” for the corporate.
At present, solely Apple customers are capable of talk through iMessage. Firms declare that this makes its signature “blue bubble” texts a key think about retaining iPhone house owners’ loyalty, particularly amongst youthful customers. When prospects utilizing smartphones operating Google’s Android software program be a part of an iMessage chat group all of the messages change color, indicating it has defaulted to straightforward SMS.
Android customers additionally lose some performance, resembling the standard of movies and pictures. Google has lengthy sought to interrupt iMessage’s exclusivity to Apple’s {hardware}.
What the struggle blue vs inexperienced struggle is all about
The blue and inexperienced bubbles struggle between Apple and Google refers back to the ongoing debate surrounding the incompatibility of Apple’s iMessage messaging service with Android units. When iPhone customers textual content with Android customers, the messages seem in inexperienced bubbles as an alternative of the usual blue bubbles, whereas messages despatched between iPhones seem in blue bubbles.. This seemingly minor distinction has change into a supply of discontent between the 2 tech giants and has been the topic of quite a few public spats and advert campaigns.
Apple’s iMessage additionally presents a wide range of options, together with learn receipts, typing indicators, and high-quality picture and video sharing. A few of these options too don’t work seamlessly on non-Apple units. Nevertheless, these options are solely totally appropriate with different iPhones.
What Google says
Google has lengthy argued that Apple’s refusal to undertake a common messaging commonplace, resembling Wealthy Communication Companies (RCS), is anti-competitive and dangerous to customers. Google has developed its personal RCS-based messaging app, Messages, however it has not been as extensively adopted as iMessage. Google has additionally launched a number of advert campaigns criticizing Apple’s “inexperienced bubble” technique, accusing the corporate of bullying and ostracizing Android customers.
What Apple says
Apple has defended its resolution to not undertake RCS, arguing that the corporate’s precedence is to guard person privateness and knowledge safety. Apple has additionally identified that iMessage remains to be the most well-liked messaging service in the US. The corporate has not responded on to Google’s advert campaigns, however Apple CEO Tim Prepare dinner has stated that he believes iMessage is a “aggressive benefit” for the corporate.