Cook dinner stated that Apple is “investing loads” in generative AI, however that the corporate is doing so “responsibly.” He defined that Apple is concentrated on growing generative AI applied sciences which can be “aligned with our values” and which can be “used for good.”
The Apple CEO didn’t present any particular particulars about Apple’s generative AI plans, however he did say that the corporate is trying to make use of AI to enhance its current services.“You will notice product developments over time the place these applied sciences are on the coronary heart of them,” he informed traders.
In an earlier interview, Cook dinner additionally stated that Apple is fascinated by exploring new methods to make use of AI to assist individuals.
“We consider that AI has the potential to make individuals’s lives higher in some ways,” Cook dinner stated. “We’re investing in generative AI to assist us obtain that purpose.”
Google, Microsoft investing closely
Cook dinner’s feedback about generative AI come because the expertise is gaining rising consideration from tech corporations. Google, Microsoft, and Amazon have all invested closely in generative AI, they usually have already launched numerous merchandise and options that use this expertise.
Apple, then again, has been comparatively quiet about its generative AI plans. Nonetheless, the corporate has made numerous key hires on this space in latest months, suggesting that it’s severe about growing its generative AI capabilities.
Apple may use generative AI to make Siri extra clever and conversational. For instance, Siri might be used to generate personalised responses to consumer queries, or to create new tales and poems. Apple may additionally use generative AI to make Apple Music extra personalised and discovery-friendly. For instance, AI might be used to generate customized playlists for customers, or to suggest new music that customers are prone to get pleasure from.