Meta has launched key shopper behaviour findings from two research centered on the magnificence and the trend segments in India. Each the research reveal the impactful position of Meta platforms, particularly Instagram Reels, in model and product discovery throughout the magnificence and trend business.
The findings are from a Meta-commissioned on-line research by shopper insights platform GWI throughout web customers in India.
The wonder report findings
As per the wonder report, there was a major shift in shopper preferences submit pandemic with 68% of magnificence patrons now favouring on-line purchases—a exceptional 15% enhance from pre-Covid ranges. The report mentions that 80% of surveyed consumers uncover magnificence manufacturers on social media with 92% discovering them on Meta platforms, together with 47% by way of Instagram Reels.
The analysis additionally signifies a rising consciousness of augmented actuality (AR) amongst magnificence shoppers, with 80% acknowledging its existence. Particularly, 75% of respondents state that digital try-ons, significantly for lipsticks, improve their inclination to make on-line magnificence product purchases.
The Style research findings
The style research confirmed that 76% of shoppers uncover trend manufacturers on social media, with a major 97% discovering by way of Meta platforms, of which 52% credit score it to Instagram Reels. Notably, 39% proceeded to buy after discovering them on Reels. Augmented actuality (AR) is gaining traction within the trend business, with 80% of individuals already recognizing its presence. Moreover, 78% of respondents affirm that digital try-ons function a motivating issue for them to make on-line purchases.
The research additionally spotlight how Indian shoppers largely depend on Indian creators for genuine info and evaluations, significantly because the curiosity in content material made by influencers has grown dramatically. The research revealed that 2 out of three viewers of trend content material and seven out of 10 viewers of magnificence content material comply with Indian influencers, which considerably influences their buying selections.
The findings are from a Meta-commissioned on-line research by shopper insights platform GWI throughout web customers in India.
The wonder report findings
As per the wonder report, there was a major shift in shopper preferences submit pandemic with 68% of magnificence patrons now favouring on-line purchases—a exceptional 15% enhance from pre-Covid ranges. The report mentions that 80% of surveyed consumers uncover magnificence manufacturers on social media with 92% discovering them on Meta platforms, together with 47% by way of Instagram Reels.
The analysis additionally signifies a rising consciousness of augmented actuality (AR) amongst magnificence shoppers, with 80% acknowledging its existence. Particularly, 75% of respondents state that digital try-ons, significantly for lipsticks, improve their inclination to make on-line magnificence product purchases.
The Style research findings
The style research confirmed that 76% of shoppers uncover trend manufacturers on social media, with a major 97% discovering by way of Meta platforms, of which 52% credit score it to Instagram Reels. Notably, 39% proceeded to buy after discovering them on Reels. Augmented actuality (AR) is gaining traction within the trend business, with 80% of individuals already recognizing its presence. Moreover, 78% of respondents affirm that digital try-ons function a motivating issue for them to make on-line purchases.
The research additionally spotlight how Indian shoppers largely depend on Indian creators for genuine info and evaluations, significantly because the curiosity in content material made by influencers has grown dramatically. The research revealed that 2 out of three viewers of trend content material and seven out of 10 viewers of magnificence content material comply with Indian influencers, which considerably influences their buying selections.
