fada: Auto sellers’ satisfaction improves; viability, coverage considerations stay: FADA

The general satisfaction of vehicle sellers on the subject of their relationship with producers has improved however seller viability and coverage points stay main considerations, Federation of Car Sellers Associations mentioned on Wednesday. In its ‘Vendor Satisfaction Research 2023’ performed in collaboration with PremonAsia, a shopper insights and advisory companies agency, Federation of Car Sellers Associations (FADA) mentioned at an mixture trade degree, the common seller satisfaction rating stood at 767 out of a most 1,000 factors, a rise of 48 factors from a yr in the past.

Business Car (CV) sellers had been probably the most glad with 778 factors, adopted by mass market four-wheeler (4W) sellers at 769 factors and two-wheeler (2W) sellers with 763 factors.

“The year-on-year enhancements underscore the indispensable worth of this annual examine in figuring out vital points to fortify the auto OEM-dealer partnership. Whereas auto sellers are more and more optimistic, considerations associated to dealership viability and coverage collaboration with OEMs (unique tools producers) require fast consideration,” FADA President Manish Raj Singhania mentioned.

Going ahead, he mentioned, “Excessive-impact areas reminiscent of unsold stock clearance and actions in opposition to MBOs (multi-brand retailers) provide ample scope for enchancment.”

As per the FADA examine, within the CV class, VECV Eicher Motors sellers had the best degree of satisfaction with the corporate scoring 812 factors, adopted by Tata Motors at 794 factors and Ashok Leyland (779).

Within the 4W mass market, Hyundai Motors India scored 852 factors, adopted by Maruti Suzuki (791) and Mahindra (774). Honda Motorbike & Scooter topped the charts within the 2W class with a rating of 797, whereas Royal Enfield (787) and Hero Motocorp (770) took the second and third spots, respectively.