Demand for vehicles with air purifiers is on the rise, stated carmakers, with shoppers choosing variants fitted with the function to commute safely between properties and places of work, the place air filters are quick changing into a regular. Whereas three mainstream carmakers – Hyundai, Kia and Tata Motors – supply factory-fitted air purifiers of their autos, Maruti Suzuki affords it as an adjunct to clients.
South Korea’s Kia is producing as a lot as 77% of gross sales of its Seltos mannequin from the sport-utility automobile’s high two variants that includes an inbuilt air air purifier. Hyundai Motor India, which affords air purifiers in three SUV fashions, is garnering greater than a fifth of gross sales of the Creta SUV mannequin from trims fitted with air purifiers. The share is even larger within the Alcazar mannequin at 87%, whereas within the compact SUV, Venue, it’s presently at about 10%.
Homegrown Tata Motors, too, which lately began providing air purifiers within the Nexon EV, Harrier and Safari SUVs, stated it’s experiencing a surge in bookings for these variants from cities corresponding to Mumbai, Delhi, Chennai, Hyderabad, Pune, and Bengaluru. Hardeep Singh Brar, vice-president and nationwide head (gross sales and advertising and marketing) at Kia India stated,
“Within the newly launched Seltos, we’re giving air purifiers within the high two trims. Previous to the launch of the brand new Seltos, 50% of gross sales had been coming from the highest two trims. Now, it has gone as much as 77%, which is excessive. Folks do take a eager curiosity at the moment in air purifiers, provided that air pollution ranges are excessive. There’s a variety of dialogue that customers do round air purifiers and sure, it’s accepted very properly (amongst clients).”
Demand for air purifiers in autos is especially sturdy in metros like Delhi, Mumbai, Bengaluru, Chennai, Kolkata, Ahmedabad, Pune, which have comparatively larger ranges of air air pollution exacerbated by excessive automobile emissions and building exercise.”With rising environmental consciousness, shoppers are aware concerning the air high quality throughout their journey,” stated a spokesperson at Tata Motors, including, “Catering to this want, the highest trims of the Nexon.ev, Harrier and Safari, supply air purifiers. Notably, these fashions are experiencing a surge in bookings from Mumbai, Delhi, Chennai, Hyderabad, Pune, and Bengaluru.”