In the previous couple of days, plenty of revelations have come to mild through the ongoing trial between Google and the US Justice Division. As an example, a senior Microsoft govt testified in court docket and mentioned that Apple makes more cash due to Bing Search than Microsoft does. Now, a report by Bloomberg reveals that Microsoft thought-about promoting Bing Search to Apple.
Why Microsoft needed to promote Bing
One of many main causes was to make sure that Bing Search turns into the default search engine on iPhones. At present, Apple has a profitable take care of Google that permits Search to be the default search engine on iPhones. The report means that Microsoft executives met with Eddy Cue, companies head, Apple however the talks ended at an exploratory stage solely.
Apple first signed the search engine take care of Google again in 2002. It was the 12 months when Apple launched its first Mac net browser. The deal has continued since then and stays integral for Google because the iPhone has a person base of over a billion. In response to the Bloomberg report, the US Division of Justice estimates Apple has been incomes near $7 billion from the deal.
Apple had little curiosity in buying Bing due to its take care of Google. Apple pays Google to be the default search engine on its units, and it might have been tough to interrupt this deal. Moreover, Apple was involved in regards to the high quality of Bing in comparison with Google Search. Bing is a distant second to Google when it comes to market share and search high quality. Apple would have needed to make investments closely in Bing to enhance its efficiency, and it’s unclear whether or not this is able to have been a worthwhile funding.
Why Microsoft needed to promote Bing
One of many main causes was to make sure that Bing Search turns into the default search engine on iPhones. At present, Apple has a profitable take care of Google that permits Search to be the default search engine on iPhones. The report means that Microsoft executives met with Eddy Cue, companies head, Apple however the talks ended at an exploratory stage solely.
Apple first signed the search engine take care of Google again in 2002. It was the 12 months when Apple launched its first Mac net browser. The deal has continued since then and stays integral for Google because the iPhone has a person base of over a billion. In response to the Bloomberg report, the US Division of Justice estimates Apple has been incomes near $7 billion from the deal.
Apple had little curiosity in buying Bing due to its take care of Google. Apple pays Google to be the default search engine on its units, and it might have been tough to interrupt this deal. Moreover, Apple was involved in regards to the high quality of Bing in comparison with Google Search. Bing is a distant second to Google when it comes to market share and search high quality. Apple would have needed to make investments closely in Bing to enhance its efficiency, and it’s unclear whether or not this is able to have been a worthwhile funding.
